EN Your message response rate is an important performance metric. It is calculated by dividing the number of first messages you respond to within 24 hours during the review period by the total number of first messages received. To meet Etsy's Star Seller standard, this rate must be above 95%.
Pro tip: Respond promptly. The Etsy Seller app, automatic replies, and similar tools can help you maintain a high response rate.
Etsy evaluates this standard by measuring the percentage of orders shipped on time. An order is considered on time when it is dispatched within the processing time stated in your listing. Specific order-value thresholds determine when tracking or an Etsy shipping label is required.
Pro tip: Review your processing times carefully and consider building shipping costs into the product price to offer “free shipping.” Delays caused by carriers or postal services are not counted against you.
This metric measures the percentage of your reviews that receive 5 stars, calculated by dividing the number of 5-star reviews by the total number of reviews. Etsy looks at the proportion of 5-star reviews rather than your overall average rating. Your 5-star review rate must be above 95%.
Pro tip: Communicate with buyers to resolve any issues, encourage customers to update low ratings after a satisfactory resolution, and focus on delivering high-quality products and customer experiences.
To qualify as an Etsy Best Seller, you must successfully complete at least 10 orders during the review period. This requirement serves as a benchmark that shows your shop is actively engaging with customers and generating consistent sales. Although it may sound straightforward, remember that the Etsy marketplace is highly competitive.
Pro tip: If you are new to Etsy and aiming for Best Seller status, improving your listing conversion rate can help you meet this requirement.
Your shop's sales are assessed over the latest review period. Shipping charges and taxes are excluded from this total.
Pro tip: Consider including shipping costs in the product price so you can offer “free shipping,” attract more shoppers, and reach the minimum sales threshold sooner.
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